“I believe that any photograph worth taking should contain ‘intrinsic atmosphere’ - an imbedded spirit, an emotion, a mood, feeling, or other visual element within the scene that gives it a chance to be special.
Sometimes it’s obvious, and a simple click of the shutter captures it.
Other times it's more subtle, barely visible, and requires the application of various tools and post-processing techniques that help bring it to life.
Either way, identifying and pre-visualizing this quality at the outset is critical because it provides the direction that leads to the final image.
When I’ve succeeded in maximizing this unique opportunity, I feel very excited. But it’s particularly exciting when it evokes similar feelings in others.”
Klaus Gensheimer is an award-winning veteran of the advertising world and has served as a senior creative executive at several global agency networks. After many years of collaboration with the industry’s leading visual artists, he now works independently to capture memorable images from around the corner and around the world. His work is available through the purchase of existing images, or commissioned photo assignments.